Hi, I'm Priya, a product designer
I design calm, clearproducts people trust.
I turn complex workflows and sensitive moments into experiences that feel simple across B2B, SaaS, health, and consumer products. Research-led, honest about evidence, and comfortable in code.
My design strategy
01 Listen
I start with people, not pixels, using audits, interviews, and surveys to find where the product is really fighting its users.
In practice
A 36-person study on persuasive design
Currently
UX/UI Designer @ Valtitude
B2B supply chain SaaS
Best Accessible UI
+ Fan Favorite · WiCHacks ’24
MS, Human-Computer Interaction
Rochester Institute of Technology
Where I've designed
- B2B SaaS
- Enterprise tools
- Health & wellness
- Consumer apps
- AI products
- Accessibility
psst, this is a canvas. Move your cursor, then drag the cards around.
Selected work
Case studies
Five projects across enterprise, health, research, and consumer, each with the problem, my role, and the outcome.
MindWell
Designed a 0→1 mental wellness app with onboarding, a dashboard, learning modules, and assessments, now privately launched and used by a licensed psychologist with patients.
- End-to-end mobile product
- 0→1
- End-to-end mobile product
- Core flows: onboarding, assessments, learning, progress
- 4
- Core flows: onboarding, assessments, learning, progress
- Used in real patient care
- Live
- Used in real patient care
ServiceDesk Plus
Redesigned an enterprise IT service desk so agents can triage and resolve tickets with fewer steps, consolidating views and surfacing priority, without removing a single feature.
- Fewer navigation steps
- 45%
- Fewer navigation steps
- Steps to approve a CAB request
- 6 → 2
- Steps to approve a CAB request
- Faster access to priority tickets
- 75%
- Faster access to priority tickets
Persuasive Design
Mixed-methods research on how persuasive design shapes trust and autonomy, turned into 8 design implications and redesigns of Duolingo, a fitness app, and SHEIN.
- Survey participants
- 36
- Survey participants
- Recognised persuasive features
- 91%
- Recognised persuasive features
- Top scores for transparency + control
- 5/5
- Top scores for transparency + control
LunaFlow
An award-winning hackathon app that adapts workouts to the menstrual cycle, with AR posture correction, an ASL mode, and AI-driven tips.
- Best Accessible UI
- Winner
- Best Accessible UI
- Fan Favorite
- Winner
- Fan Favorite
- Research to prototype
- 24h
- Research to prototype
Netflix Mood Picks
A one-tap mood selector that returns a single curated pick, reducing decision fatigue for viewers who browse for 10+ minutes and leave without watching.
- Felt more personal than genre browsing
- 92%
- Felt more personal than genre browsing
- Would use it regularly
- 88%
- Would use it regularly
- Completed the flow unprompted
- 6/8
- Completed the flow unprompted
Experience
Where I've worked
Tap a role to see what I owned there. Arrow keys work too.
- Enterprise workflows
- Data-dense dashboards
- Design systems
- Prototyping
- Enterprise workflows
- Data-dense dashboards
- Design systems
- Prototyping
What I bring
Research-grounded design, built to ship.
I hold an MS in Human-Computer Interaction from RIT, and I've designed across B2B, B2C and SaaS. I care about the details that make products feel trustworthy, and I prototype in code to close the gap between design and build.
Toolkit
- Figma
- FigJam
- Maze
- React
- TypeScript
- HTML / CSS
- Google Forms
- AI prototyping
Product & UX Design
Restructuring flows and information architecture so complex products feel obvious, from first wireframe to dev-ready specs.
UX Research
Interviews, audits, surveys and usability tests that turn ambiguity into a sharp problem and measurable success criteria.
UI & Design Systems
Accessible, consistent interfaces built on tokens and reusable components that scale with the product and the team.
Prototyping & Front-end
HTML, CSS, React and TypeScript, plus AI-assisted tools, to prototype real interactions and close the gap to implementation.
Achievements
Results I am proud of
IEEE
Mob Analyzer
Published in IEEE Xplore and awarded Best Project.
(opens in a new tab)IEEE
Crowd Exemption Notifier
Published in IEEE Xplore and awarded Best Project.
(opens in a new tab)2 awards
Best Accessible UI and Fan Favorite
WiCHacks 2024 at RIT, for LunaFlow, a cycle-aware fitness app designed in 24 hours.
+35%
Task success at Remedient
Redesigned core workflows through research, interaction design, and usability testing.
6 to 2
Steps to approve a CAB request
Simplified enterprise IT workflows in the ServiceDesk Plus redesign, with 75% faster access to priority tickets.
91%
Recognised persuasive features
Mixed-methods research with 36 survey participants on trust, awareness, and autonomy.
Live
MindWell in real patient care
Led 0-to-1 design of a wellness app that is now privately used by patients.
+40%
Lead quality at S Homes
Designed and launched the company’s first responsive website and internal project-tracking dashboard.