Hi, I'm Priya — product designer
I design calm, clearproducts people trust.
I turn complex workflows and sensitive moments into experiences that feel simple — across B2B SaaS, health, and consumer products. Research-led, honest about evidence, and comfortable in code.
My design strategy
01 Listen
I start with people, not pixels — audits, interviews, and surveys to find where the product is really fighting its users.
In practice
A 36-person study on persuasive design
Currently
UX/UI Designer @ Valtitude
B2B supply chain SaaS
Best Accessible UI
+ Fan Favorite · WiCHacks ’24
MS, Human-Computer Interaction
Rochester Institute of Technology
Where I've designed
- B2B SaaS
- Enterprise tools
- Health & wellness
- Consumer apps
- AI products
- Accessibility
psst — this is a canvas. Move your cursor, then drag the cards around.
Selected work
Case studies
Five projects across enterprise, health, research and consumer — each with the problem, my role, and the outcome.
MindWell
Designed a 0→1 mental wellness app — onboarding, dashboard, learning modules and assessments — now privately launched and used by a licensed psychologist with patients.
- End-to-end mobile product
- 0→1
- End-to-end mobile product
- Core flows: onboarding, assessments, learning, progress
- 4
- Core flows: onboarding, assessments, learning, progress
- Used in real patient care
- Live
- Used in real patient care
ServiceDesk Plus
Redesigned an enterprise IT service desk so agents can triage and resolve tickets with fewer steps — consolidating views and surfacing priority, without removing a single feature.
- Fewer navigation steps
- 45%
- Fewer navigation steps
- Steps to approve a CAB request
- 6 → 2
- Steps to approve a CAB request
- Faster access to priority tickets
- 75%
- Faster access to priority tickets
Persuasive Design
Mixed-methods research on how persuasive design shapes trust and autonomy — turned into 8 design implications and redesigns of Duolingo, a fitness app, and SHEIN.
- Survey participants
- 36
- Survey participants
- Recognised persuasive features
- 91%
- Recognised persuasive features
- Top scores for transparency + control
- 5/5
- Top scores for transparency + control
LunaFlow
An award-winning hackathon app that adapts workouts to the menstrual cycle, with AR posture correction, an ASL mode, and AI-driven tips.
- Best Accessible UI
- Winner
- Best Accessible UI
- Fan Favorite
- Winner
- Fan Favorite
- Research to prototype
- 24h
- Research to prototype
Netflix Mood Picks
A one-tap mood selector that returns a single curated pick — reducing decision fatigue for viewers who browse for 10+ minutes and leave without watching.
- Felt more personal than genre browsing
- 92%
- Felt more personal than genre browsing
- Would use it regularly
- 88%
- Would use it regularly
- Completed the flow unprompted
- 6/8
- Completed the flow unprompted
Experience
Where I've worked
Tap a role to see what I owned there. Arrow keys work too.
- Enterprise workflows
- Data-dense dashboards
- Design systems
- Prototyping
- Enterprise workflows
- Data-dense dashboards
- Design systems
- Prototyping
What I bring
Research-grounded design, built to ship.
I hold an MS in Human-Computer Interaction from RIT, and I've designed across B2B, B2C and SaaS. I care about the details that make products feel trustworthy — and I prototype in code to close the gap between design and build.
Toolkit
- Figma
- FigJam
- Maze
- React
- TypeScript
- HTML / CSS
- Google Forms
- AI prototyping
Product & UX Design
Restructuring flows and information architecture so complex products feel obvious — from first wireframe to dev-ready specs.
UX Research
Interviews, audits, surveys and usability tests that turn ambiguity into a sharp problem and measurable success criteria.
UI & Design Systems
Accessible, consistent interfaces built on tokens and reusable components that scale with the product and the team.
Prototyping & Front-end
HTML, CSS, React and TypeScript — plus AI-assisted tools — to prototype real interactions and close the gap to implementation.